Convertkit: A Full Review for June 2024

Robert G. Miller

Fact-checked by JS Mayer | Additional Testing by Timothy Norris

Robert is an Expert for Data Analytics, he spearheads our data-driven approach. He’s designed cutting-edge algorithms tailored to evaluate the performance metrics of different Software services.

OUR VERDICT: The premier choice for an all-in-one email marketing platform is ConvertKit, earning an outstanding score of 9/10. It surpasses other email marketing solutions in nearly every aspect, particularly in enhancing audience engagement and growth. Though not the most economical option, ConvertKit distinguishes itself with its robust features, reliability, and intuitive interface across different devices, making it an exceptional selection for creators, bloggers, and online entrepreneurs looking to deepen their connection with their audience.

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In today’s landscape, finding an email marketing platform that truly rises to meet high expectations can be daunting. It’s quite concerning to observe that over 70% of email marketing solutions we’ve evaluated do not fully deliver in key areas, posing potential risks to growth and engagement strategies of online creators.

Despite this, these platforms are frequently endorsed across various online forums and review sites, potentially misleading those in search of effective sales management tools.

ConvertKit, on the other hand, distinguishes itself in this competitive arena. It shines by providing superior ease of use, personalization capabilities, and automation features. As an email marketing platform, ConvertKit safeguards the growth of your audience and the effectiveness of your communication strategies, ensuring smooth integration with a wide range of tools and services designed to enhance creator-audience engagement.

Comparison of the Best

Email Marketing Tools

This comparison table highlights our top selections for email marketing platforms, focusing on crucial aspects such as ease of use, their effectiveness in enhancing audience engagement and growth, the variety of automation and segmentation tools available, and the kinds of creators and entrepreneurs they serve best.

Overall Rating
Email Campaign Personalization
Subscriber Segmentation
Analytics and Reporting
Price for Basic Plan
Free Trial
14 Days
Free Plan
14 Days
30 Days
30 Days
Best For
Official Website

1.450 Reviews

Ranked #1 out of 55 E-Mail Marketing Services.

ConvertKit, as collected from various review sites like G2, Capterra, TrustRadius, and TrustPilot, holds an average rating of 4.6/5. Users commend its intuitive interface, targeted email marketing features, and efficient customer support.

Key features encompass easy-to-use email automation, subscriber segmentation, customizable sign-up forms and landing pages, direct sales through email with integrated payment processing, and detailed analytics for audience engagement. ConvertKit is lauded for its focused approach to email marketing for creators, comprehensive automation tools, and its ability to effectively grow and monetize an audience.



Overall Rating 9/10

Design & Customization:


Automation Efficiency:


User Experience (UX)​​:


A/B Testing & Analytics:


Template Design & Personalization:


Customer Support & Resources:


Lead Capture & Management:




Features and Functionality

The essence of ConvertKit is found in its robust email marketing and audience engagement tools. It empowers you to craft a personalized communication journey for each subscriber.

Envision the ability to send content and offers specifically tailored to individual subscriber preferences, like a personal newsletter that delivers exactly what your audience desires, exactly when they need it.

Audience segmentation in ConvertKit is a standout feature. It’s not just about sending emails; it’s about creating a narrative. Each email campaign can be part of a larger journey that guides your subscribers from initial engagement to loyal fandom.

The platform’s automation and personalization capabilities ensure that your messages resonate deeply with your audience, much like a discerning publisher who knows precisely how to capture and maintain their readers’ attention.

User Interface and Experience

ConvertKit welcomes its users with an interface that balances intuitive design with targeted functionality. The dashboard is clearly organized, ensuring ease of navigation, even for those new to email marketing.

However, as you delve deeper, the breadth of features can feel like uncovering hidden treasures in a well-curated library – each discovery revealing more powerful tools and options for audience engagement. The learning curve is present but is thoughtfully paced, with each new function providing greater insight and improved strategies for communicating with your subscribers.

Pricing Structure

ConvertKit offers a range of pricing plans designed to accommodate the needs of creators and marketers of various sizes and ambitions, each with its own set of features and capabilities. Here’s an overview of their primary plans:

For many individual creators and small businesses, the Free Plan or Creator Plan is often sufficient, offering a solid balance of essential features and affordability.

The Creator Pro Plan is more suited for advanced users and larger businesses that require more sophisticated features, such as advanced automations, subscriber scoring, and more direct integrations. It’s crucial to evaluate your specific audience engagement needs and growth plans before selecting a plan.

Segmentation and Personalization

ConvertKit’s segmentation tools are a game-changer for email marketing. The ability to categorize your subscribers into distinct segments based on their interests, engagement, and behavior is incredibly powerful.

It’s like being a perceptive content creator who knows exactly how to curate content to cater to different subscriber interests. This level of personalization ensures that each email and content piece feels tailor-made for the reader, significantly enhancing their engagement and loyalty.

Website Speed

Imagine walking into a control room where every dashboard and graph is providing you with real-time insights into your audience engagement. That’s the feeling you get with ConvertKit’s analytics. It’s not just about seeing how many emails were opened; it’s about understanding the ‘why’ behind each interaction.

ConvertKit goes beyond traditional email metrics. It delves into the behavior of your subscribers over time, tracking their engagement, interaction patterns, and preferences.

This feature is akin to having a personal advisor who monitors the trends and habits of each subscriber, providing you with valuable insights to tailor your content and email marketing strategies.

One of the most impactful aspects of ConvertKit’s analytics is the customization it offers. You can create reports that focus on the metrics most relevant to your audience engagement and growth goals.

Whether you’re interested in overarching subscriber trends or the finest details of individual interactions, you can set up your dashboard to reflect that. It’s like having a marketing strategy tailored to fit your specific needs and preferences, ensuring you make informed decisions for your email campaigns.

The Good and the Not-So-Good

Alright, let’s get real about ConvertKit. It’s like that standout email marketing tool everyone’s buzzing about – remarkable in many aspects, but it has its limitations.

The Good The Not-So-Good

Intuitive Interface: ConvertKit is like the cozy coffee shop every creator loves to frequent. Its straightforward interface makes managing email campaigns and subscriber lists a breeze, even for those who are new to email marketing.

Learning Curve: The depth of ConvertKit’s features can be a lot to take in for newcomers. New users may require some time to become fully comfortable with the platform, similar to getting acquainted with a complex new gadget.

Subscriber Engagement: ConvertKit's platform excels in building a strong rapport with your audience. For creators of all sizes, it facilitates personal connections, but as your subscriber list grows, you might find yourself exploring more sophisticated segmentation and automation that ConvertKit seamlessly supports.

Pricing for Premium Features: While ConvertKit offers a free tier, access to advanced features comes at a higher cost. For those on a tight budget, the price leap to unlock premium automation and segmentation tools can be a bit of a hurdle.

Automation and Integrations: ConvertKit’s array of automation tools and integrations is like finding a Swiss Army knife for your email marketing needs. These features enrich the functionality of your campaigns, making ConvertKit a versatile choice for creators looking to streamline their marketing efforts.

Limited Design Options: Although ConvertKit offers functionality over form, those who wish to create highly stylized emails may find the design options a bit limiting. It’s like having a favorite book with an unchangeable cover.


ConvertKit is a platform that grows with your audience. It’s an investment in your marketing future, offering a blend of user-friendliness and advanced features that can amplify your online engagement.

Whether you’re a new creator, an established influencer, or somewhere in between, ConvertKit provides a toolset that can scale with your expanding subscriber base, helping you to build a powerful and personalized communication channel.

In conclusion, ConvertKit is a powerful, intuitive platform that excels in email marketing and audience engagement. It’s an ideal choice for creators of all types looking for a comprehensive yet flexible solution to connect with their audience.

Selecting the right software platform requires a careful evaluation of your unique business needs and goals. Start by identifying key functionalities that align with your operational requirements. Consider the platform's ease of use, ensuring it has an intuitive interface that your team can quickly adapt to. Robust customer support is crucial for resolving any issues swiftly.

Check for seamless integration with your existing tools and systems to ensure a smooth workflow. Prioritize platforms with strong security features to protect your data. Additionally, read user reviews and testimonials to gauge reliability and performance. Lastly, consider scalability to accommodate future growth and changing needs.

In the email marketing sector where ConvertKit operates, pricing can vary widely, reflecting the range of features and services provided. For basic email marketing needs and subscriber management, costs can be quite accessible. However, for more sophisticated automation, segmentation, and reporting capabilities, expenses can rise noticeably.

ConvertKit's pricing is competitive, offering a structure that accommodates different creator sizes and needs. Their plans start with a free tier for beginners, scaling up to more comprehensive offerings for advanced marketers and businesses. This flexibility allows creators to select a plan that matches their budget while accessing crucial email marketing functionalities and tools.

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