Pipedrive: A Full Review for June 2024

Robert G. Miller

Fact-checked by JS Mayer | Additional Testing by Timothy Norris

Robert is an Expert for Data Analytics, he spearheads our data-driven approach. He’s designed cutting-edge algorithms tailored to evaluate the performance metrics of different Software services.

OUR VERDICT: The leading choice for a comprehensive CRM platform is Pipedrive, achieving a remarkable score of 9/10. It excels beyond other CRM solutions in most categories, especially in streamlining sales processes and improving team productivity. While it may not be the cheapest option, Pipedrive stands out for its powerful features, dependability, and user-friendly interface on various devices, making it a superior choice for sales teams of all sizes seeking to enhance their sales efficiency and results.

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In today’s market, finding a CRM platform that genuinely meets high standards can be a tall order. It’s somewhat troubling to see that over 70% of CRM solutions we’ve looked into fall short in critical areas, posing potential risks to the efficiency and productivity of sales teams.

Despite this, these platforms are often broadly recommended across various online forums and review sites, which can be misleading for those in pursuit of reliable tools.

Pipedrive, however, stands out from the pack. It excels in offering unparalleled sales management functionality, ease of use, and efficiency. As a CRM platform, Pipedrive ensures the optimization of your sales processes and workflows, providing seamless integration with a broad selection of tools and services to boost sales team performance and outcomes.

Comparison of the Best

CRM Platforms

This comparison table presents our preferred choices for CRM platforms, underscoring important criteria such as user-friendliness, their impact on improving sales processes and closing rates, the range of sales management integrations they provide, and the categories of sales teams they are most appropriate for.

Overall Rating
Lead Capture &
Sales Management:​
Marketing Integrations
Sales Automation Features
Price for Basic Plan
Free Trial
14 Days
30 Days
14 Days
Free Plan
14 Days
Best For
Official Website

1.450 Reviews

Ranked #1 out of 55 CRM Solutions.

Pipedrive, as compiled from various review sites like G2, Capterra, TrustRadius, and TrustPilot, has an average rating of 4.5/5. Users value its straightforward interface, powerful sales management features, and attentive customer support.

Key features include streamlined deal tracking through visual sales pipelines, activity and goal tracking, automation of repetitive tasks, customizable reports, and extensive CRM integrations. Pipedrive is celebrated for its focus on enhancing sales productivity, its wide array of sales optimization tools, and effective solutions for managing sales activities and customer relationships.



Overall Rating 9/10

Design & Customization:


System Responsiveness:


User Experience (UX)​​:


Sales Process Analytics & Reporting:


Sales Automation Features:


Customer Support & Resources:


Lead Capture & Sales Management:




Features and Functionality

The foundation of Pipedrive lies in its focused sales management and CRM functionalities. It enables you to create a streamlined sales process that feels personalized for each prospect.

Imagine having the capability to present products and services customized to individual customer needs, like a sales pipeline that intuitively understands what your leads are seeking, facilitating the right engagement at the perfect time.

Deal management in Pipedrive is a standout feature. It’s not just about tracking sales; it’s about crafting a winning strategy. Each deal in the pipeline can be part of a larger story that guides your sales team from initial contact to successful close.

The platform’s customization and automation capabilities ensure that your sales process aligns perfectly with your business goals, much like a seasoned sales coach who knows precisely how to motivate and direct their team towards victory.

User Interface and Experience

Pipedrive welcomes its users with an interface that balances straightforward design with powerful sales management functionality. The dashboard is clearly organized, ensuring ease of navigation, even for those new to CRM systems.

However, as you explore further, the depth of features can feel like uncovering hidden treasures in a well-organized toolkit – each discovery revealing more effective strategies and options for sales management. The learning curve exists but is carefully designed, with each new feature offering increased efficiency and enhanced capabilities for managing your sales pipeline.

Pricing Structure

Pipedrive provides several pricing tiers aimed at fitting the requirements of sales teams across different industries and sizes, each with distinct features and functionalities. Here’s an overview of their primary plans:

For most small to medium-sized sales teams, the Essential Plan is often sufficient, providing a good balance of core CRM features and affordability.

The Advanced and Professional Plans are more suited for larger teams or businesses that require more comprehensive CRM functionalities, such as advanced customization, more detailed reporting, and increased automation capabilities. It’s important to assess your specific sales management needs and growth plans before choosing a plan.

Segmentation and Personalization

Pipedrive’s segmentation tools are a game-changer for sales management. The ability to categorize your leads and deals into distinct segments based on their status, interaction history, and sales potential is incredibly powerful.

It’s like being an astute sales manager who knows exactly how to tailor the sales approach to meet different customer needs. This level of personalization ensures that each interaction and sales pitch feels specifically designed for the prospect, significantly enhancing their buying experience and the likelihood of a successful sale.

Website Speed

Imagine stepping into a strategic hub where every chart and report is offering you real-time insights into your sales process. That’s the feeling you get with Pipedrive’s analytics. It’s not just about tracking how many deals were closed; it’s about understanding the ‘why’ behind each successful sale.

Pipedrive goes beyond traditional CRM metrics. It delves into the sales behavior of your prospects over time, tracking their engagement, deal progression patterns, and preferences.

This feature is akin to having a personal advisor who keeps tabs on the trends and habits of each lead and customer, providing you with valuable insights to tailor your sales approaches and strategies.

One of the most impactful aspects of Pipedrive’s analytics is the customization it offers. You can create reports that focus on the metrics most relevant to your sales and performance goals.

Whether you’re interested in overarching sales trends or the finest details of deal progressions, you can set up your dashboard to reflect that. It’s like having a sales strategy tailored to fit your specific needs and preferences, ensuring you make informed decisions for your sales pipeline.

The Good and the Not-So-Good

Alright, let’s get real about Pipedrive. It’s like that leading CRM solution that’s on everyone’s lips – outstanding in various ways, but it has its limitations.

The Good The Not-So-Good

User-Friendly Interface: Pipedrive is the local diner where every salesperson wants to grab a seat. Its user-friendly interface ensures that managing deals and contacts is straightforward, welcoming both new and experienced sales professionals.

Feature Overload: Pipedrive packs a punch with features, which can be overwhelming to digest all at once. New users might need time to familiarize themselves with the ins and outs of the system, much like learning to navigate a bustling city.

Sales Process Optimization: Pipedrive’s platform is ideal for growing sales teams. It's perfect for startups but is just as capable of supporting larger teams as they expand, offering more advanced features to streamline the sales process as your business scales up.

Cost of Advanced Features: For smaller sales teams or individuals, Pipedrive’s advanced features can seem costly, especially if the budget is tight. It’s comparable to eyeing a luxury car that's just outside your price range.

Customization and Reporting: Pipedrive’s reporting features and customization options are like having a tailored suit that fits just right. They provide valuable insights and a high degree of adaptability for a diverse range of sales activities.

Email Integration Limitations: While Pipedrive offers solid CRM functionality, its email integration capabilities might not be as extensive as those of dedicated email platforms. For teams relying heavily on email interactions, this might feel like having a toolbox without your favorite wrench.


Pipedrive is a platform that progresses with your sales team. It’s an investment in your sales future, offering a combination of simplicity and sophisticated features that can boost your sales process.

Whether you’re a startup, a growing business, or an established sales organization, Pipedrive provides a system that can adapt to your evolving sales needs, helping you to craft a streamlined and effective sales pipeline.

In conclusion, Pipedrive is a robust, user-friendly platform that excels in sales management and optimization. It’s an ideal choice for businesses of all sizes looking for a comprehensive yet adaptable CRM solution.

Selecting the right software platform requires a careful evaluation of your unique business needs and goals. Start by identifying key functionalities that align with your operational requirements. Consider the platform's ease of use, ensuring it has an intuitive interface that your team can quickly adapt to. Robust customer support is crucial for resolving any issues swiftly.

Check for seamless integration with your existing tools and systems to ensure a smooth workflow. Prioritize platforms with strong security features to protect your data. Additionally, read user reviews and testimonials to gauge reliability and performance. Lastly, consider scalability to accommodate future growth and changing needs.

In the e-commerce industry where Shopify operates, pricing varies significantly, reflecting the diverse range of features and services offered. For basic online store setup and management, prices can start at a modest rate. However, for more advanced e-commerce capabilities, including extensive customization and enterprise-level solutions, costs can increase substantially.

Shopify's pricing is competitive, offering a tiered structure that caters to different business sizes and needs. Their plans start from around $39 per month for small businesses, scaling up to more comprehensive offerings for larger enterprises and high-volume sellers. This flexibility allows businesses to choose a plan that aligns with their budget while accessing essential e-commerce functionalities and tools.

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