Wix: A Full Review for June 2024

Robert G. Miller

Fact-checked by JS Mayer | Additional Testing by Timothy Norris

Robert is an Expert for Data Analytics, he spearheads our data-driven approach. He’s designed cutting-edge algorithms tailored to evaluate the performance metrics of different Software services.

OUR VERDICT: The top choice for an all-in-one website building platform is Wix, scoring an impressive 9/10. It stands out in the crowded field of website builders, particularly in offering unparalleled design flexibility and ease of use. While it may not be the cheapest option available, Wix distinguishes itself through its extensive feature set, robust performance, and intuitive drag-and-drop interface, making it an excellent choice for individuals and businesses looking to establish a professional online presence without needing any coding knowledge.

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In today’s market, finding a website builder that truly meets high standards can be challenging. It’s somewhat alarming to note that over 70% of website building solutions we’ve scrutinized fall short in some critical areas, posing potential risks to those aiming to establish a robust online presence.

Despite this, these platforms are often widely recommended across various online platforms, which can be misleading for those in search of dependable solutions.

Wix, however, stands apart in this crowded field. It excels in providing outstanding design flexibility, user-friendliness, and efficiency. As a website building platform, Wix ensures the integrity of your website and workflows, offering seamless integration with a diverse array of tools and services. This makes Wix a reliable choice for anyone looking to create a professional online presence.

Comparison of the Best

Website Builders

This comparison table showcases our top picks for website building platforms, emphasizing key factors such as design flexibility, ease of use, the potential for increasing visitor engagement and conversion rates, the diversity of integrations available (including e-commerce capabilities), and the types of users they are best suited for, from small businesses to individual creatives.

Overall Rating
Page Load Time
SEO and Social Media Tools
Design and Content Flexibility
Price for Basic Plan
Free Trial
14 Days
Free Plan
14 Days
30 Days
30 Days
Best For
Official Website

1.450 Reviews


Ranked #1 out of 55 Website Building Tools.

Wix, as gathered from various review sites like G2, Capterra, TrustRadius, and TrustPilot, has an average rating of 4.5/5. Users appreciate its highly intuitive drag-and-drop interface, diverse design templates, and reliable performance.

Key features include easy website creation, comprehensive design customization, a wide range of apps and site integrations, SEO tools, and marketing solutions. Wix is praised for its flexibility in design, ease of use for beginners, and a broad selection of features that cater to both e-commerce and general web presence needs.



Overall Rating 9/10

Design & Customization:


Website Speed:


User Experience (UX)​​:


SEO & Social Media Tools:


E-commerce Features:


Customer Support & Resources:


App Market & Integrations:




Features and Functionality

The core of Wix lies in its extensive website building and design capabilities. It enables you to create a unique online presence that feels personalized for each visitor.

Imagine being able to craft pages and content tailored to individual user interests, like a dynamic website that adjusts and suggests content based on what your visitors are searching for, creating a highly personalized browsing experience.

Product management in Wix is a standout feature. It’s not just about creating pages; it’s about crafting experiences. Each page can be a chapter in a larger narrative that engages your visitors from the moment they arrive, guiding them through discovery to action.

The platform’s customization and design flexibility ensure that your website resonates with your audience, much like a skilled storyteller who knows precisely how to capture and hold their attention, making every visit memorable and impactful.

User Interface and Experience

Wix welcomes its users with an interface that strikes a perfect balance between intuitive design and comprehensive functionality. The dashboard is clearly organized, ensuring ease of navigation, even for those new to website creation.

However, as you explore further, the depth of features can feel like uncovering hidden treasures within a creatively designed landscape – each discovery revealing more powerful tools and options. The learning curve exists but is well-managed, with each new feature offering greater control and enhanced capabilities for designing and managing your website.

Pricing Structure

Wix offers a variety of pricing plans tailored to meet the needs of individuals and businesses of different sizes and scopes, each with its unique set of features and capabilities. Here’s an overview of their primary plans:

For most individuals and small to medium-sized businesses, the Combo Plan is often sufficient, providing a good balance of features and affordability.

The Unlimited and Business Plans are more suited for larger businesses or those requiring more comprehensive features, such as advanced SEO tools, more bandwidth, and e-commerce capabilities. It’s important to assess your specific needs and growth plans before choosing a plan.

Segmentation and Personalization

Wix’s segmentation tools are a game-changer for website personalization. The ability to categorize your site visitors into distinct segments based on their browsing behavior, preferences, and interaction history is incredibly powerful.

It’s like being a savvy website manager who knows exactly how to design the site layout to cater to different visitor tastes. This level of personalization ensures that each content recommendation and marketing message feels tailor-made for the visitor, significantly enhancing their browsing experience and engagement.

Website Speed

Imagine stepping into a design studio where every template and widget is offering you real-time insights into your website’s performance. That’s the feeling you get with Wix’s analytics. It’s not just about seeing how many visitors you’ve attracted; it’s about understanding the ‘why’ behind each interaction.

Wix goes beyond traditional website metrics. It delves into the browsing behavior of your visitors over time, tracking their engagement, content preferences, and interaction patterns.

This feature is akin to having a personal advisor who keeps tabs on the trends and habits of each visitor, providing you with valuable insights to tailor your content and marketing strategies effectively.

One of the most impactful aspects of Wix’s analytics is the customization it offers. You can create reports that focus on the metrics most relevant to your website’s goals.

Whether you’re interested in overarching trends or the finest details, you can set up your dashboard to reflect that. It’s like having a digital strategy tailored to fit your specific needs and preferences, ensuring you make informed decisions for your website’s design and content.

The Good and the Not-So-Good

Alright, let’s get real about Wix. It’s like that leading website builder everyone’s talking about – impressive in numerous ways, but it has its limitations.

The Good The Not-So-Good

Intuitive Drag-and-Drop Interface: Wix is like the modern artist’s studio – a place where creativity meets ease of use. Its intuitive interface allows for effortless design and management of websites, perfect for those who are new to web design.

Template Switching Limitations: Once you choose a template and start editing, you can't switch to a new template without starting the design process over again, which can be a setback for the indecisive.

Rich Template Gallery: Wix offers a vast array of stylish and contemporary templates, suitable for almost any industry, giving your website a professional look from the start.

Wix Ads on Free Plan: If you’re using the free plan, Wix displays its own branding on your website, which might detract from your professional image.

Extensive App Market: Wix’s App Market is a cornucopia of functionality, featuring a wide array of apps and widgets that can enhance your website, from e-commerce to social media integrations.

Site Speed Concerns: Heavier design elements and apps can sometimes slow down your site, which may affect visitor experience and page ranking.


Wix is a platform that evolves with your website needs. It’s an investment in your online presence, offering a mix of simplicity and advanced features that can elevate your digital footprint.

Whether you’re a budding entrepreneur, a seasoned business owner, or somewhere in between, Wix provides a platform that can adapt to your growing website demands, helping you to create a compelling and effective online presence.

In conclusion, Wix is a robust, user-friendly platform that excels in website design and customization. It’s an ideal choice for individuals and businesses of all sizes looking for a comprehensive yet adaptable website building solution.

Selecting the right software platform requires a careful evaluation of your unique business needs and goals. Start by identifying key functionalities that align with your operational requirements. Consider the platform's ease of use, ensuring it has an intuitive interface that your team can quickly adapt to. Robust customer support is crucial for resolving any issues swiftly.

Check for seamless integration with your existing tools and systems to ensure a smooth workflow. Prioritize platforms with strong security features to protect your data. Additionally, read user reviews and testimonials to gauge reliability and performance. Lastly, consider scalability to accommodate future growth and changing needs.

In the website building industry where Wix operates, pricing varies significantly, reflecting the diverse range of features and services offered. For basic website setup and management, prices can start at a modest rate. However, for more advanced website capabilities, including extensive customization and professional solutions, costs can increase substantially.

Wix's pricing is competitive, offering a tiered structure that caters to different user needs and goals. Their plans start from around $8,5 per month for personal use, scaling up to more comprehensive offerings for businesses and online stores, which can go up to $24 per month. This flexibility allows users to choose a plan that aligns with their budget while accessing essential website building functionalities and tools.

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